#MKTG – Part 10 – More on Amazon Ads

Marketing. As an author, I just want to write, but who would read my books if they never heard of them, or of me? Jan Sikes, one of my favorite authors, breaks it down for us. And check out her other book marketing posts listed here!

Story Empire

Hello, SE’ers! It’s Jan again. In my last book marketing post, I promised to delve a little deeper into keywords and targeting in Amazon ads. After doing some extensive study and practicing, I feel like I understand a little more about how they work.

In my previous post, I talked about how Dave Chesson recommends using at least 300 or more keywords when setting up an Amazon ad. That seems a little daunting, but using KDP’s Publisher Rocket is much easier than searching Amazon and copying and pasting.

For example, I set up a new ad for my first book, Flowers and Stone. Then using some keywords from the book, such as true love story, Publisher Rocket brought up a list of 55 books and authors. I saved that list, then did a keyword search for bank robbery and got a list of 58. So you can see that they…

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Congratulations to my friend and fellow author, Pat Garcia, for this well-deserved award! If you haven’t read Turn the Light On, pick up your copy today!




by Author, Pat Garcia

Pat Garcia RWISA shirt


Turn The Light On Amazon

Turn The Light On banner (1)



Prize Package:
$200 Amazon Gift Card
“TREAT” Award Certificate
Blog Feature on the RRBC site
RAVE WAVES commercial created for winning title, which will air on RAVE WAVES show segments
-One full year of a full promotional campaign designed around the winning title (which includes FREE blog tours and other promotional events)
-Book of the Month slot
–KCT LITERARY AWARD GRAND PRIZE WINNERplaced next to winning book title in every place that it is listed in all RRBC forums and also next to author’s Twitter handle on our online roster
–FREEblog trailer listing of winning title in the RRBC catalog (winner must submit)
–One full week of Twitter Support for the winning book…

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Story Development and Execution Part 1: Ideation

How do writers come up with ideas? Randomly? Deliberately? Author Staci Troilo lays out some ways to generate ideas. I’m motivated!

Story Empire

Ciao, SEers. I hope you all had a wonderful holiday. I intended to spend my time off entirely work-free, and while I didn’t open my laptop, I couldn’t turn off my mind. When I wasn’t soaking up every second I could with my daughter, I was thinking about my workload for 2022. I have stories in various stages, from conception to ready-to-publish. That got me thinking… maybe this year, I’d write a series of posts discussing important points from coming up with an idea through getting ready to publish.

Today is part one: idea generation. We’ve already discussed this topic (see earlier posts from me and Denise), but I’m going to approach this in a slightly different way. Instead of talking about where to find these ideas, I’m going to talk about how to find them and what to do with them once you have them.

We’ve all…

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#RRBC #Author #SocialMediaMarketing #Tip of the Day! @RRBC_Org @RRBC_RWISA @Tweets4RWISA @NonnieJules #RRBC #RWISA

I can’t believe I just learned this today! Thanks, Nonnie, for your great suggestions. I’m off to pin a tweet!


Hello, authors and friends!  

Here’s a little social media marketing tip for you on this 5th day of our new year, 2022.  I’ve noticed that some of you don’t have a pinned tweet on your Twitter profile and I’m going to show you how to pin one of your awesome tweets in promotion of you, your book, or something else that’s really important to you.  But first, the importance of that pinned tweet.

When potential followers go to follow you and/or show support of you, most often they are looking to retweet a tweet of yours.  Now, if you are an uber-supportive member like some of us in RRBC, your timeline will be filled with tweets and retweets of others.  So those potential followers won’t have to spend all day perusing your feed for a tweet about your book or something else that’s important to you, the first…

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Book to Movie Scam – My Experience

Who wouldn’t want their books made into movies? John Howell has some great advice about how to spot a scam.

Story Empire

Photo by Sammy Williams on Unsplash

Hi, SEers John with you again. Here we are in Mid-December with only ten more days until Christmas. I don’t know about you, but I have not finished my shopping yet, so I better get cracking.

So, as you can see by the headline, I’m going to talk about one of the latest scams we all need to avoid.

It all started with an e-mail. It seemed to be an innocent inquiry regarding my interest in joining a team of folks who have a desire to make movies out of books. Before we start, I have to add that a club I belong to advised us that they had a conversation with an agent looking for books to make into a film. So, I had it in the back of my mind that this could be a result of that contact since I did…

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Silent Night – A Christmas Song

I found this treasure today, written by A.J. Alexander, and had to share it! Such a beautiful post, and perfect for the Christmas season. Guess which is MY favorite Christmas carol? A.J. knows.

Writer's Treasure Chest

Picture courtesy of Amazon.com

A few years ago, the globally best-known Christmas song was determined. Of course, there was a long list of excellent, famous songs, like ‘Feliz Navidad,’ or ‘White Christmas’ to choose from.

But even though Bing Crosby’s song was the most successful, it wasn’t the best-known song.

Also, ‘Last Christmas’ by Wham was very successful and often streamed. But despite it being played almost too often around the world by uncountable radio stations, the song isn’t the best-known Christmas song in the world. However, some people are convinced it’s the most annoying Christmas song.

The best-known Christmas song, translated into 320 languages and dialects, is ‘Silent Night, Holy Night.’

In 1818, in Salzburg, Austria, curate Joseph Mohr wrote the words as a poem first and then searched for a composer who could vitalize his rhymes. Franz Xaver Gruber found the correct intonations and wrote the melody down…

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Canceled and/or Beloved?

Gwen Plano tackles this controversial subject with great insight. As a young reader, I raged at historical images of book bonfires when totalitarian regimes took power. They did not tolerate great thinkers, including great authors. What does that say about the current banning of books written by the authors Gwen lists here? I love her list of timeless advice for writers. What do you think?

Story Empire

Hello SE friends, Gwen with you today. When we last met, the topic was 1984, and we focused on writers who predicted the future. Several of the mentioned books were banned because the content was controversial. Of course, George Orwell and Aldous Huxley were two of those authors. SE writer John Howell had an excellent post on banned books earlier this year. If you’d like to check it out, you can find it here.

What was so threatening about these books that they were banned? Let’s answer this by looking at the present.

These days we hear a lot about folks being canceled. Basically, anyone who doesn’t accept the popular narrative is a potential target. That narrative covers topics such as sexual identity, COVID vaccines, demonstrations vs. riots, border walls, gun control, and the list goes on. The finger-pointing is everywhere present.  

For writers, this blame…

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I belong to a critique group with two wonderful authors, D.L. Finn and Yvette M. Calleiro. In this humorous piece, D.L. (Denise) illustrates why groups like this are so important. Her input has certainly been valuable to me, for the same reasons she shows here! Bloopers are inevitable in writing. She handles hers with the utmost grace.

Story Empire

Hi SEers! Denise here, and I’m going to share some mistakes and things I missed from my work. Why? To show why a second pair of eyes or a critique group can be so important.

These are actual mistakes from my current work in progress and the comments from my amazing Critique Partners, Yvette M Calleiro and P.T. L. Perrin. I call these my Author Bloopers. A few, especially the last one, had me laughing out loud once I realized what I had said. The others had me cringing or nodding in agreement. I will follow up with the current corrected version which may change and improve with more edits.

Three eyes in the dark

  1. “They will think I have too much time on my heads, but I’m okay with that…” (heads? How many do you have? I think you meant hands—PTL) Simple fix: “They will think I have too much time on my…

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Have you ever wondered where the ideas for stories come from? D.L. Finn has unlocked and revealed the secrets to finding ideas. If you write, then this might be a great resource for you!

Story Empire

Courtesy of Canva

Hi SEers! Denise here to talk about where ideas for stories come from and how to find them. Here’s the definition of idea.


any conception existing in the mind as a result of mental understanding, awareness, or activity.

a thought, conception, or notion: That is an excellent idea.

an impression: He gave me a general idea of how he plans to run the department.

an opinion, view, or belief: His ideas on raising children are certainly strange.

a plan of action; an intention: the idea of becoming an engineer.

a groundless supposition;fantasy.”—dictionary.com

Courtesy of Canva

Where do some well-known authors believe their “thought, conception, or notion” originates from to create a story?

I get my ideas from everywhere. But what all of my ideas boil down to is seeing maybe one thing, but in a lot of cases it’s seeing two things and having them…

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Readers and Authors, We Aren’t JUST a Book Club! We’re SO MUCH MORE!

Hello, friends!

I am a proud member of the RAVE REVIEWS BOOK CLUB and for the next 48 hours (11/15 through 11/17) there is a $25 discount on any membership tier when you join the club!

We aren’t just an organization where you add your name to our roster, and then you disappear.  We are the club that supports our members in numerous ways! Here are just a few…

-We purchase, read, and review our fellow member books that are listed in the catalog.

-We promote our fellow members and their books on social media, just as hard as we promote ourselves.

-We promote our members with interviews via our RAVE WAVES Talk Radio Shows for RRBC members only.  Books are always being purchased during those interviews!

-We keep our fellow members lifted and promoted even when they can’t promote themselves (in the event of personal emergencies, illness, etc.)

-We have a hard-working Tweet Support Team, promoting our members and their books daily.

-At RRBC, we believe that “each one should teach one,” therefore, we don’t compete against each other.  We lift as we climb.

There are so many more awesome ways that being a member of RRBC has benefitted me and I would love to share them all with you.  You have questions?  Just ask me! 

RRBC is such a fun place to belong!  We’re not just about books, you know, we’re also about making beneficial connections and lifelong friendships!

Today, Monday, 11/15 through Wednesday, 11/17 are our Recruitment Days and whenyou join, please list my name on your membership application as the person who referred you, as I’ll get a special prize!  You can join here > RaveReviewsBookClub.wordpress.com/rrbc-join-renew

If you have specific questions regarding membership, please reach out to Paula, our Club Personal Asst!  She’s a whole lot of awesome!

I hope to see you on the other side of membership soon and your books in the catalog!

Thank you for sharing this page to your social media platforms for me!