MKTG #14 – Book Blog Tours

I’ve always approached marketing with fear and trepidation, and the idea of doing a blog tour gets me hyperventilating. Besides being an outstanding author, Jan Sikes is a master at doing blog tours! She makes it fun, and in this article, she shows how it’s done. As a bonus, she added links to her other marketing articles, all of which I plan to visit! Thanks for this, Jan!

Story Empire

Hello, SE’ers! It’s Jan again here to talk about another marketing tool. And it’s one I think most all of you are very familiar with.

Image courtesy Pixabay

First the question.

Are blog tours worth the effort?

I think the answer to that question will be as varied as the people answering, so I will throw out my answer.

With several successful blog tours under my belt, I say a resounding YES!

I’ve learned some things along the way that help make the tour more interesting for the readers, and more manageable for the author. Those tips are what I will share with you today.

  • Content – We’ve said it before and I’ll repeat it, Content is King. If every stop on your book blog tour is the same, it’s boring with a capital B! So each post needs to be unique, entertaining, and engaging.
  • Variety of Hosts – This…

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