Marketing. As an author, I just want to write, but who would read my books if they never heard of them, or of me? Jan Sikes, one of my favorite authors, breaks it down for us. And check out her other book marketing posts listed here!
Hello, SE’ers! It’s Jan again. In my last book marketing post, I promised to delve a little deeper into keywords and targeting in Amazon ads. After doing some extensive study and practicing, I feel like I understand a little more about how they work.
In my previous post, I talked about how Dave Chesson recommends using at least 300 or more keywords when setting up an Amazon ad. That seems a little daunting, but using KDP’s Publisher Rocket is much easier than searching Amazon and copying and pasting.
For example, I set up a new ad for my first book, Flowers and Stone. Then using some keywords from the book, such as true love story, Publisher Rocket brought up a list of 55 books and authors. I saved that list, then did a keyword search for bank robbery and got a list of 58. So you can see that they…
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